If you find the above words shocking, JUST SHOCKING, then you might as well push your seat back, stand up, and walk your dainty soul away from the monitor now. Because we’re about to treat your thoughtsicles to wonderful imagery of the fairer sex partaking in your favorite online pastimes: porn and gambling. I’m also picturing a whiskey tumbler of Midleton with an ice cube on the desk. And maybe reefer. Mmmm… yes. This is relevant to my interests.
comScore recently released a study entitled Women on the Web, in which the online behaviors of adult women (18+) are tracked and revealed. Many things we already knew and/or assumed. Such as: women shop and spend more dough online than dudes, they make up the majority of casual gamers (card, puzzle), and they are more likely to frequent social sites. However, the online landscape is always evolving and so are the behaviors of the men and women who use it.
The rise of social networking has prompted women of all ages to engage in a host of associated online activities, such as photo-sharing, gaming, video viewing and instant messaging. All of these activities have benefited from their linkage with Social Networking sites in terms of their ability to attract new female users. Social retail, especially since it combines two activities that are already firmly in the mainstream of women’s Web activity, may be the next frontier in this evolution. Social networking is also emerging as a key driver for women in the mobile sphere.
I can feel your eyes skimming over this post, looking for the good stuff. Okay here it is. Among the findings, comScore also reported that when it comes to Adult XXX content, a significant percentage of women demonstrate an interest in it. Shockingly (not really) the percentage reach is not as high as men’s. What is even more interesting is the rank order in the context of women’s overall Internet usage. Health, Apparel, and Family & Parenting sites all rank lower than Adult XXX sites. And when it comes to online gambling and Lotto/sweepstakes, women and men are pretty much head to head. BOOYAH!
We mentioned this before, and we’ll say it again: When you’re designing your adult apps, do not neglect the female consumer. MiKandi’s resident lady-perv Jennifer McEwen had to say this:
I review the apps in our market all the time. And while I’m happy to see higher quality apps roll in the market, I’d like to see more adult apps that aren’t centered around video clips. I’d kill to see a kick ass adult casual game or social app in MiKandi. Give me BeJeweled XXX, Angry Naked Birds, Penis Toss, Fucksquare. And reward me for being active in the apps with clips of free content, or virtual goods to keep me coming back everyday.
You heard the lady. Get crackin’.
[...] do like to keep an open line of communication between our developers and our users. Last August, we touched on this subject after comScore revealed interesting information on women’s internet usage. Namely, women [...]